Global growth for Finnish B2B brands.

Finland's only B2B agency with a global network. Strategy, creativity, digital platforms, and the AI visibility that puts you on the shortlist.

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Strategy, story, and the systems that carry them.

Finnish B2B companies usually have the substance. We make sure it comes across, to buyers abroad and to the AI they ask before they call anyone.

Brand and marketing strategy Your market position, the customers worth winning, and the roadmap that ties every marketing euro to growth.

Creative campaigns and content We create the campaigns and content that change how people see you, and what they do next.

AI visibility Study out 22 October What AI tells your buyers about you, where it gets it, and the brand, content and technical work that changes the answer.

Platforms and growth Websites buyers find easy and AI can read, plus the CRM and automation that turn interest into deals.

New study · 22 October 2026

State of AI Visibility in Finnish B2B

We asked five AI engines about Finland's 100 largest listed B2B companies and traced every source behind every answer. Juhani Väätäjä presents the results over breakfast in Helsinki.

Join us on 22 October →

Juhani Väätäjä presenting The Invisible Leader paradox at an earlier VML Finland breakfast.

Results that speak.

All work

Outokumpu Strategic digital partnership accelerates Outokumpu's growth and strengthens brand +136% leads

NordShield Growing a B2B brand by challenging its category

Pulse of B2B marketing

All insights

Cartoon graphics of a phone and speaker with doodles on a dark blue background.

Event

22 October 2026

The State of AI Visibility in Finnish B2B: a VML Finland Breakfast Event

VML Finland shares exclusive research from an audit of 100 major Finnish B2B companies on AI visibility. Breakfast event, Helsinki, 22 October 2026.

Insight

12 October 2026

Who wrote what AI says about your company?

Mostly not you. What five AI engines said about Finland's 100 largest listed B2B companies, where it came from, and how to check your own.

Look sign with arrows pointing in various directions.

Event

20 August 2026

Brand discoverability in the age of AI: an invitation from VML and Adobe

VML Finland and Adobe host a morning session on why AI platforms cite some brands and ignore others - and what closing that gap requires. Helsinki, 20 August 2026.

Aerial view of a city split into day and night, featuring buildings and a waterfront.

Insight

4 June 2026

Google I/O 2026: The Blue Link Era Is Dead.

Google AI Mode has over one billion monthly users and query volume is doubling quarterly. AI no longer returns a list. It names brands, cites sources, and repeats stories. Here is what that means for Finnish B2B companies.

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Part of Finland's leading marketing and communications network, from strategy to trade fairs and PR.

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Direct access to the global VML network's tools, expertise and markets across Europe and beyond.

WPP

A front-row seat to the world's largest marketing group, its insight and its AI capabilities.