Nordshield
Redefining brand identity to position NordShield as an industry activist
The story in short
NordShield is a Finnish biotechnology company providing sustainable, plant-based, anti-odor solutions for textiles. Currently, the industry relies heavily on silver-based treatments to achieve these results; however, silver is harmful to the environment and potentially the wearer, creating a need for a safer alternative.
Through our collaboration, we helped NordShield renew their brand identity to act as an activist for the industry. By positioning non-metal treatments as a matter of good conscience, NordShield now serves as an industry provocateur, challenging the status quo by offering "fresher fabrics with a cleaner conscience."
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