The State of AI Visibility in Finnish B2B: a VML Finland Breakfast Event
AI search has already changed how B2B buyers find, shortlist and choose suppliers. ChatGPT, Gemini, Perplexity and Google AI Mode are now part of the research process for a large share of your customers, and it isn't the company with the best product that gets recommended, it's the company AI can find, trust and quote.
We audited 100 of the largest Finnish B2B companies to see where GEO (Generative Engine Optimization) is working and where it still falls short. On October 22, we're sharing these exclusive findings for the first time.
Join us for breakfast as Juhani Väätäjä, Tech Lead at VML Finland, presents the results of the audit and answers your questions about growing your business in the age of AI.
EVENT INFO
What: The state of AI visibility in Finnish B2B, a breakfast session presenting exclusive research from an audit of 100 major Finnish B2B companies, benchmarking where GEO is working and where it isn't.
When: Thursday, October 22, 2026, 8:30–10:30 AM
Where: VML Finland office, Pursimiehenkatu 29-31 A, Helsinki
Who: Marketing directors, brand leaders and communications professionals. Free event with limited seating, coffee and breakfast included.
EVENT SCHEDULE
8.30 Coffee and breakfast
9.00 Juhani Väätäjä (VML Finland), Tech Lead: "The state of AI visibility in Finnish B2B (and what you can do about it)"
10.00 Discussion and networking
10.30 Event concludes
Who is speaking
Juhani Väätäjä
Tech Lead, VML Finland
Juhani leads the technical direction behind VML Finland's AI visibility work, helping Finnish enterprises understand and improve how their brand appears in AI-driven search. This talk draws on a new audit of 100 of Finland's largest B2B companies, the widest look yet at how the country's biggest brands show up (or don't) when AI answers a buyer's question.
He recently wrote about why Finnish B2B brands are invisible to AI.
Register now (opens in new window) - seats are limited to keep the discussion focused.