Brand discoverability in the age of AI: an invitation from VML and Adobe
Ask ChatGPT, Perplexity, or Gemini about your category and see who gets named. Increasingly it isn’t the brand with the best product that gets cited - it’s the brand AI can find, trust, and quote. Join VML Finland and Adobe for a morning session on what that shift means for Nordic B2B brands, and what to do about it. Register now!
EVENT INFO
What: Brand discoverability in the age of AI - a morning session on Generative Engine Optimization (GEO): how platforms like Gemini, ChatGPT, and Claude discover, evaluate, and recommend brands, and what it takes to close the gap between real category authority and what AI actually says about you.
When: Thursday, August 20, 2026, 8:30 AM – 8:30 AM
Where: VML Finland office, Pursimiehenkatu 29-31 A, Helsinki
Who: Marketing directors, brand and communications leaders, and anyone responsible for how their company shows up in AI-driven buyer journeys. The event is free of charge. Coffee and breakfast are provided. Seating is limited.
EVENT SCHEDULE
8.30 Coffee and breakfast
9.00 Jakob Bartholdy (Adobe) - Generative Engine Optimization (GEO): Move beyond SEO to optimize for AI-first experiences.
9.30 Juhani Väätäjä (VML Finland) - The Invisible Leader: Why Finland's Category Leaders Are Missing from AI Answers - and what to do about it.
10.00 Discussion and networking
10.30 Event concludes
Speakers
Jakob Bartholdy
Product Specialist, Adobe
Jakob works on how enterprise content and data infrastructure needs to evolve for AI-driven discovery, bringing a platform-level view of what “AI-ready” content actually requires.
Juhani Väätäjä
Tech Lead, VML Finland
Juhani leads technical direction for the team and works with Finnish enterprises on closing the gap in how their brands show up in AI-driven search. He recently wrote about why Finnish B2B brands are invisible to AI.
Register now (opens in new window) - seats are limited to keep the discussion focused.