B2B Marketing and Digital Growth for Tech & Telecom
In the fast-paced tech and telecom sectors, a superior product is not enough. To cut through the noise, enter new markets, and win over technical buyers, you need a sophisticated B2B marketing strategy.
We help Finnish tech leaders build a data-driven engine that delivers global visibility, a pipeline of high-value leads, and a clear competitive edge.
Proven Partnership with Tech Innovators
SOLVING THE CORE CHALLENGES OF MODERN TECH MARKETS
STRUGGLING TO GENERATE HIGH-QUALITY LEADS?
Challenge
Your market is crowded and your sales cycle is complex. Generating a consistent flow of qualified leads for a sophisticated SaaS product or a new technology is a constant battle.
Solution
We build a targeted lead generation machine using Account-Based Marketing (ABM) and technical SEO to reach your ideal customer profile. We create educational content that builds credibility and use marketing automation to nurture prospects until they are sales-ready.
LAUNCHING A NEW PRODUCT OR ENTERING A NEW MARKET?
Challenge
You have an innovative product, but your go-to-market strategy is unclear. Your message is too product-focused and fails to communicate true business value to potential customers.
Solution
We help you define a winning go-to-market strategy and a powerful brand narrative. We create compelling creative campaigns that differentiate you from the competition and ensure your launch makes a significant market impact.
IS YOUR DIGITAL EXPERIENCE AS GOOD AS YOUR PRODUCT?
Challenge
Your product is cutting-edge, but your website is confusing and fails to convert visitors. It's difficult for users to understand the value of your complex offering.
Solution
We design intuitive digital customer experiences (UX/UI) that make complex technologies easy to understand. We use data analytics to optimise the user journey, turning your website into your most effective product demo and sales tool.
PROVEN IMPACT FOR TECHNOLOGY LEADERS
We don't just complete projects; we build long-term partnerships. We understand the complexities of your industry, from navigating disruptive technologies to executing global go-to-market strategies.
NOKIA
Nokia engages future talent on Instagram
From strategy and content production to paid media, we serve as Nokia's end-to-end partner for their @Nokia Finland Instagram. Our efficient process coordinates content across three cities, successfully engaging Gen Z and growing the target audience to over 52+% of all followers.
Why VML for Technology and Telecoms?
GLOBAL POWER, LOCAL INSIGHT
As part of the WPP network, we bring you world-class tools and global data. Our Helsinki-based team understands the unique challenges facing Finnish tech companies aiming for global growth.
TECHNOLOGY & DATA-DRIVEN
Our strategic advice is always focused on your business goals, not a single technology. We use data to prove our impact and guide every decision we make.
PROVEN PARTNERSHIP WITH INDUSTRY LEADERS
We don't just complete projects; we build long-term partnerships. We understand the complexities of your industry, from navigating disruptive technologies to executing global go-to-market strategies.
Insights for TECH & TELECOM Leaders
Frequently asked questions
- How do you generate high-value leads in a competitive tech market?
-
Instead of casting a wide net, we focus on precision. We use Account-Based Marketing (ABM) to identify and engage your ideal customer profiles. By personalizing our approach and demonstrating a deep understanding of their needs, we generate fewer, but far more valuable, sales-ready leads.
- How do you market a complex technology product?
-
The key is to create content that translates complex features into clear business value. We focus on educating your target audience with guides, webinars, and case studies, building trust before the sale. We then use targeted SEO and ABM to deliver this content to the right people at the right time.
- How do you measure the business impact of marketing for a product with a long sales cycle?
-
We track leading indicators of success beyond the final sale. This includes metrics like marketing-qualified lead (MQL) growth, sales pipeline velocity, and customer engagement with key content. This provides a clear view of marketing's contribution to revenue, even when the sales cycle is long.
The engine for your Digital Transformation
We provide a comprehensive suite of services designed to build, run, and optimise your entire B2B marketing and digital growth. Our expertise covers every stage of your transformation:
- Brand and marketing strategy
-
We build the strategic foundation your B2B brand needs to win in competitive global markets. We go beyond simple messaging to define your unique market position, identify your most valuable customers, and create a data-driven roadmap that ensures every marketing investment drives measurable growth.
Our approach combines deep-dive analytics with collaborative workshops to craft a compelling narrative and a go-to-market plan that aligns your sales and marketing teams. This results in a clear, actionable strategy that strengthens your brand's position and attracts high-quality leads.
See our strategy in action: Learn how we transformed KONE's digital marketing from disparate actions into a systematic, scalable global strategy.
- Digital marketing
-
We develop and execute integrated digital strategies that connect your brand with global B2B audiences. Our approach ensures that from initial awareness to final conversion, every touchpoint is optimized for performance and aligned with your core business objectives.
Our team combines expertise across all critical channels—including SEO, SEM, and content—using data-driven principles to continuously test and optimize campaigns. This maximizes reach, engagement, and your return on investment.
See our results: Learn how our integrated digital strategy accelerated Outokumpu's growth and strengthened their brand.
- Creative campaigns and content
-
We plan, create, and deliver fully integrated marketing campaigns that capture attention and drive action. From high-impact advertising to strategic B2B content, our creative work is designed to deliver results across the entire funnel.
Our creative process is rooted in strategic insight, translating your brand’s value into compelling stories and experiences that resonate with your audience. This builds brand equity and positions you as a thought leader in your industry.
See our creative work: Explore how we developed an engaging campaign for Nokia to connect with a new generation.
- Customer Experience & UX/UI Design
-
We design intuitive and engaging digital experiences that turn complex B2B challenges into simple, effective user journeys. Our human-centered approach ensures every interaction is meaningful, builds trust, and is optimized to drive conversion.
Our process is rooted in user research and data analysis to identify and eliminate friction points. This results in digital platforms that are not only easy to use but also increase user satisfaction and deliver higher conversion rates for your business.
See our UX work in action: Learn how our customer-centric approach helped accelerate Outokumpu's growth.
- Website Development and Management
-
We design, develop, and manage high-performance websites that serve as your most powerful marketing asset. Our focus is on building secure, scalable, and user-centric digital experiences that are optimized for Core Web Vitals and accessibility (WCAG).
Our development process prioritizes clean code, fast load times, and a seamless user experience, followed by proactive management to ensure your site remains a secure and competitive advantage.
Learn about our standards: Read our guide on the importance of website accessibility under the European Accessibility Act (EAA).
- Marketing Automation
-
We implement and optimize marketing automation and CRM platforms to streamline lead nurturing, enable personalized customer journeys, and create powerful efficiencies across your sales and marketing funnels.
Our consultation goes beyond just technology; we help you develop lead scoring models and automated workflows to ensure you're sending the right message to the right person at the right time, at scale. This improves marketing efficiency and strengthens sales alignment.
- SEO & SEM
-
We boost your online visibility and drive a consistent flow of qualified traffic with strategic Search Engine Optimization (SEO) and performance-driven Search Engine Marketing (SEM). We turn search engines into your most reliable source for B2B lead generation.
Our methodology is comprehensive, combining technical SEO with a robust content strategy for long-term authority, alongside targeted SEM campaigns on platforms like Google Ads that deliver immediate, measurable results.
Start with a data-driven analysis: Get your free, AI-powered SEO audit to evaluate your site's performance and unlock key insights for higher rankings.
- AI & Marketing Operations Consultation
-
We help your organization transform for the future by embedding relevant AI in digital marketing and adopting agile, data-driven processes. Our consultation empowers your team to work smarter, move faster, and gain a significant competitive edge.
We assess your current operations to identify the highest-impact opportunities for AI and automation, then guide you through the implementation of new tools and workflows to unlock new levels of productivity and innovation.
Explore the future: Read our latest analysis on AI trends and strategies in B2B marketing.
Ready for B2B Growth?
Book a free 30-minute strategy session with our CEO Lars. He will walk you through key opportunities for optimizing your marketing to drive better results globally. You'll leave with concrete ideas, not a sales pitch.
Ready to find a time?
Our interactive calendar is ready for you. Enable it to see all available slots and book your meeting in seconds.
Our B2B Network
We operate as part of N2 Group, a leading Finnish marketing and communications network covering every aspect of marketing, from strategic planning to creative execution, trade fairs, influencer collaboration, and PR. Local expertise is a valuable asset when expanding operations into the Nordics and European markets.
Our full integration into the global VML network is a unique advantage. It gives us direct access to all materials, tools, and the network's expertise, combining global scale with strategic understanding of marketing and technology trends across various markets, including Europe.
As part of WPP, one of the world's largest marketing and communications services groups, we provide our clients with access to world-class insights. This includes a front-row seat to global marketing trends and WPP's AI capabilities, helping us and our customers navigate the global marketing landscape.