What is Generative Engine Optimization (GEO) and how does it differ from SEO?

While traditional SEO focuses on ranking links in search results, GEO is the process of optimizing content to be selected as the direct answer or primary citation by AI models like ChatGPT, Perplexity, and Google Gemini. It shifts the focus from "keywords" to "authority" and "structured facts," ensuring your brand provides the definitive answer AI is looking for.

Why is "AI Visibility" critical for modern businesses?

Search behaviors are changing; users now ask AI complex questions rather than searching for keywords. If your brand is not optimized for AI Visibility, you become invisible to the growing number of users relying on answer engines. Our services ensure your data is structured so that AI models can "read" and recommend your business as a trusted solution.

What is included in the AI Readiness Audit?

Our AI Readiness Audit is the first step in your roadmap. We analyze your current digital footprint to see how well AI models currently understand your brand. We identify gaps in your structured data, content authority, and brand citations to determine your "win rate" in generative responses versus your competitors.

Which AI platforms do you optimize for?

Our Full AI Visibility Analysis and optimization strategies target the major Large Language Models (LLMs) and answer engines, including OpenAI's ChatGPT, Google's Gemini (and AI Overviews), Perplexity AI, and Microsoft Copilot. We ensure your brand maintains consistent messaging across all these platforms.

How long does it take to see results from GEO strategies?

Unlike traditional SEO which can take months to fluctuate, GEO changes can sometimes be recognized by LLMs faster, depending on the platform's re-indexing frequency. However, our roadmap is designed for sustainable growth: Step 1 (Audit) creates the baseline, while Step 3 (Optimization) and Step 4 (Ongoing Growth) build the cumulative authority needed to maintain your status as a primary source over time.

AI Search & GEO Services: Be the Answer

From Search to Answer: Win with AI-Powered GEO

In a global market, being understood by search engines and AI is non-negotiable. We translate your website into the language of AI by implementing Schema.org, the official code vocabulary used by Google. This process doesn't just improve rankings; it establishes you as the definitive, trustworthy answer for your customers worldwide.

Benefits: Win in the New Era of Search

AI is fundamentally changing how customers discover brands online. Traditional SEO is no longer enough. To succeed, you need to move from simple queries to robust conversations, ensuring your brand is not just seen, but is the definitive answer.

Be Found

As search engines evolve into "answering engines," your visibility depends on being integrated into AI-synthesized results. We position your brand to appear directly in these AI-powered overviews, ensuring you're discovered by customers using search in entirely new ways.

Be Trusted

AI prioritizes and surfaces content from authoritative, trusted sources. We build your brand's authority across multiple channels—not just your website—by strengthening your social presence, growing mentions, and creating a network of influence that AI recognizes and rewards with higher visibility.

Be the Answer

The ultimate goal is to become the go-to source in your category. By anticipating your audience's needs and structuring content intelligently, we make your brand the most relevant and helpful answer to their questions, ensuring AI is more likely to feature your content directly in its responses.

Our Approach: The Three Pillars of AI Visibility

To ensure your brand is found, trusted, and becomes the definitive answer, we focus our strategy on three core pillars.

Infrastructure

We build a technical foundation that AI can easily read and understand. This involves implementing structured data and metadata so search engines can comprehend your website, which enables inclusion in AI-powered results. We also optimize for crawlability and discoverability , because if an AI can't read your site, it won't recommend it.

Influence

We build your brand's authority across a wide range of channels and formats. This means strengthening your social presence, distributing content across key platforms like video and podcasts, and growing authoritative mentions. AI looks beyond websites; a strong, shareable presence is what now drives authority and visibility.

Intelligence

We focus on creating content that delivers the precise answers your audience and AI are searching for. By anticipating user intent and tailoring content to their specific questions and needs , we ensure that when your content meets their search, AI is more likely to surface it as the definitive answer.

Your roadmap to AI-powered visibility

We have a clear, structured process to analyze your current standing and build a powerful foundation for future growth in the AI search landscape.

1

Step 1: See how you are currently visible in AI Search

A high-level view of how your brand is appearing in AI Search (Google, ChatGPT).

Deliverables: Snapshot of current AI Search Visibility.

Time estimate: 1 day.

Cost estimate: Free.

2

Step 2: Full AI Visibility Analysis

An assessment of your current visibility in AI Search (Google, ChatGPT) across technical, content, and brand layers. This analysis covers infrastructure, influence, and intelligence.

Deliverables:

A report outlining strengths and gaps across all three layers.
Actionable recommendations to improve GEO Visibility.

Time estimate: 3 days.

Cost estimate: 3000 €.

3

Step 3: Build the GEO ready foundation

The implementation of the technical, content, and brand improvements that were identified in the audit.

Deliverables:

A fully optimized technical setup and structured data implementation.
Updated foundational content and brand signals ready for GEO performance.

Time estimate: Scope dependent.

Cost estimate: Varies by scope.

4

Step 4: Ongoing optimization and growth

Monitoring visibility and performance across AI Search and expanding reach with audience-focused content and brand initiatives.

Deliverables:

Monthly Performance reports.
A continuous optimization roadmap.

Time estimate: Ongoing.

Cost estimate: Monthly retainer.

Our Guarantee

100% Google-Validated Results.

Our work is technically perfect. We guarantee that all implemented code passes Google's official Rich Results Test with zero errors, ensuring it's fully readable and effective from day one.

Trusted by leading B2B businesses in Finland

Mastering the Shift: GEO FAQ

As the digital landscape shifts from traditional search engines to AI Answer Engines, your strategy must evolve.

Here we answer the most pressing questions about Generative Engine Optimization (GEO) to help you understand how to win in the new era of search.

These answers outline how our AI Readiness Audit and visibility services ensure your brand becomes the referenced source for AI-generated answers.

What is Generative Engine Optimization (GEO) and how does it differ from SEO?: While traditional SEO focuses on ranking links in search results, GEO is the process of optimizing content to be selected as the direct answer or primary citation by AI models like ChatGPT, Perplexity, and Google Gemini. It shifts the focus from "keywords" to "authority" and "structured facts," ensuring your brand provides the definitive answer AI is looking for.
Why is "AI Visibility" critical for modern businesses?: Search behaviors are changing; users now ask AI complex questions rather than searching for keywords. If your brand is not optimized for AI Visibility, you become invisible to the growing number of users relying on answer engines. Our services ensure your data is structured so that AI models can "read" and recommend your business as a trusted solution.
What is included in the AI Readiness Audit?: Our AI Readiness Audit is the first step in your roadmap. We analyze your current digital footprint to see how well AI models currently understand your brand. We identify gaps in your structured data, content authority, and brand citations to determine your "win rate" in generative responses versus your competitors.
Which AI platforms do you optimize for?: Our Full AI Visibility Analysis and optimization strategies target the major Large Language Models (LLMs) and answer engines, including OpenAI's ChatGPT, Google's Gemini (and AI Overviews), Perplexity AI, and Microsoft Copilot. We ensure your brand maintains consistent messaging across all these platforms.
How long does it take to see results from GEO strategies?: Unlike traditional SEO which can take months to fluctuate, GEO changes can sometimes be recognized by LLMs faster, depending on the platform's re-indexing frequency. However, our roadmap is designed for sustainable growth: Step 1 (Audit) creates the baseline, while Step 3 (Optimization) and Step 4 (Ongoing Growth) build the cumulative authority needed to maintain your status as a primary source over time.

Unlock Your Competitive Edge with a Free AI Readiness Audit

Want to outrank your local competitors? Enter your website below. We'll analyze your structured data and deliver a personalized, step-by-step roadmap showing you exactly how. No cost, no obligation.

100% confidential. We'll email your personalized roadmap within 2 business days.

Plan Your Strategy Directly with Our CEO

Book a complimentary 30-minute session with our CEO, Lars. This is a hands-on strategy session - not a sales pitch - to map your direct path to market leadership in AI Search.

Together, we will:

Define your current position in AI Search.
Pinpoint your #1 opportunity to outrank competitors.
Build an actionable plan for the next 90 days.

No prior audit is needed for this call.

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