B2B Marketing & Digital Transformation for Healthcare & Medtech
In a sector defined by strict regulations and high user expectations, creating impactful digital solutions requires a unique blend of expertise. To succeed, healthcare and medtech companies must deliver seamless, patient-centric experiences while effectively engaging healthcare professionals (HCPs).
We partner with healthcare innovators to navigate this complexity, building secure, compliant, and user-friendly digital services that improve lives and drive business growth.
Trusted by Healthcare Innovators
NAVIGATING THE COMPLEXITIES OF DIGITAL HEALTH
STRUGGLING TO ENGAGE BOTH PATIENTS AND PROFESSIONALS?
Challenge
Your message must be clinically credible for Healthcare Professionals (HCPs), yet clear, empathetic, and supportive for patients. Reaching these distinct audiences through the right channels with the right content is a constant challenge.
Solution
We develop persona-based user journeys and targeted content strategies that speak effectively to every stakeholder. From creating educational platforms for HCPs to building supportive digital tools for patients, we ensure your message builds trust and drives positive health outcomes.
IS YOUR DIGITAL PRESENCE BUILT ON TRUST AND COMPLIANCE?
Challenge
In healthcare, trust is non-negotiable. Patients are sharing their most sensitive data, and regulatory requirements (like GDPR) are strict. A single misstep in security or compliance can permanently damage your brand's reputation.
Solution
We design secure, compliant, and patient-centric digital experiences (UX/UI) from the ground up. Our approach prioritizes data privacy and intuitive design, ensuring your digital services are not only effective but also worthy of your users' trust.
Innovative product, but low user adoption?
Challenge
You have a groundbreaking medtech device or a life-changing digital therapy, but doctors aren't prescribing it and patients aren't using it. Overcoming inertia and changing established behaviors is the final, critical hurdle to market success.
Solution
We move beyond product features to create effective launch strategies and user adoption programs. By using data analytics to understand user behavior, we identify barriers and create targeted communication that educates, motivates, and empowers users to embrace new health technologies.
PROVEN IMPACT IN DIGITAL HEALTH
We partner with leading healthcare and medtech companies to create digital solutions that make a real-world difference for patients and professionals.
NOKIA
Nokia engages future talent on Instagram
From strategy and content production to paid media, we serve as Nokia's end-to-end partner for their @Nokia Finland Instagram. Our efficient process coordinates content across three cities, successfully engaging Gen Z and growing the target audience to over 52+% of all followers.
Why VML for Technology and Telecoms?
GLOBAL POWER, LOCAL INSIGHT
As part of the WPP network, we bring you world-class tools and global data. Our Helsinki-based team understands the unique challenges facing Finnish tech companies aiming for global growth.
TECHNOLOGY & DATA-DRIVEN
Our strategic advice is always focused on your business goals, not a single technology. We use data to prove our impact and guide every decision we make.
PROVEN PARTNERSHIP WITH INDUSTRY LEADERS
We don't just complete projects; we build long-term partnerships. We understand the complexities of your industry, from navigating disruptive technologies to executing global go-to-market strategies.
Insights for TECH & TELECOM Leaders
Frequently asked questions
The engine for your Digital Transformation
We provide a comprehensive suite of services designed to build, run, and optimise your entire B2B marketing and digital growth. Our expertise covers every stage of your transformation:
- Brändi- ja markkinointistrategia
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Autamme määrittämään, mitä brändisi tai tuotteesi edustaa markkinoilla, ketkä ovat sen tärkeimmät asiakkaat ja miten se voi erottua kilpailijoista vahvan viestinnän, visuaalisen identiteetin ja digitaalisen läsnäolon avulla.
- Digitaalinen markkinointi
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Suunnittelemme ja toteutamme digimarkkinointia ja digistrategioita, jotka tuovat brändisi lähemmäs globaaleja yleisöjä. Rakennamme kohdennettuja kampanjoita ja optimoimme tulokset kaikissa keskeisissä kanavissa.
- Luovat kampanjat ja sisällöt
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Ideoimme ja tuotamme kokonaisvaltaisia markkinointikampanjoita ja sisältöjä mainonnasta ja hakukonenäkyvyydesta sosiaaliseen mediaan ja myyntiä tukeviin materiaaleihin.
- Verkkosivujen kehitys ja hallinta
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Suunnittelemme, rakennamme ja ylläpidämme verkkosivustoja ja digitaalisia yhteisöjä. Valitsemme käyttöösi oikeat teknologiat ja alustat, jotta sivustosi tukee liiketoimintasi tavoitteita.
- Markkinoinnin automaatio
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Otamme käyttöön ja kehitämme automaatioratkaisuja, jotka sujuvoittavat liidien nurturointia, asiakaspolkuja ja markkinoinnin sekä myynnin yhteistyötä.
- SEO & SEM (hakukoneoptimointi ja -mainonta)
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Parannamme brändisi näkyvyyttä verkossa ja kasvatamme laadukasta liikennettä hakukoneoptimoinnin (SEO) ja tehokkaan hakukonemainonnan (SEM) ja ohjelmallisen ostamisen avulla.
- Tekoäly ja markkinointiprosessien konsultointi
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Tuomme organisaatioosi tekoälyratkaisut ja ketterät toimintamallit, jotka auttavat uudistumaan ja tekemään markkinoinnista entistä vaikuttavampaa.
Ready for B2B Growth?
Book a free 30-minute strategy session with Lars. He will walk you through key opportunities for optimizing your marketing to drive better results globally. You'll leave with concrete ideas, not a sales pitch.
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Our B2B Network
We operate as part of N2 Group, a leading Finnish marketing and communications network covering every aspect of marketing, from strategic planning to creative execution, trade fairs, influencer collaboration, and PR. Local expertise is a valuable asset when expanding operations into the Nordics and European markets.
Our full integration into the global VML network is a unique advantage. It gives us direct access to all materials, tools, and the network's expertise, combining global scale with strategic understanding of marketing and technology trends across various markets, including Europe.
As part of WPP, one of the world's largest marketing and communications services groups, we provide our clients with access to world-class insights. This includes a front-row seat to global marketing trends and WPP's AI capabilities, helping us and our customers navigate the global marketing landscape.