When Creativity Meets Technology - How VML Finland Helps Finnish Brands Grow Globally
VML Finland combines martech, creative B2B marketing, operations and strategy to help Finnish brands grow and expand globally.
CEO Lars Sculman summarizes a challenge many companies face:
“Advertising, marketing, communications, and technology often operate in silos. As a result, brand strategy easily becomes disconnected from business goals, making it difficult to build brand value. Without brand value, we lose the customer experience. And without an excellent customer experience, even the best technologies or creative campaigns won’t convert into sales.”
What makes VML Finland unique is that all these areas are united under one roof – people, technology, and creativity working seamlessly together. The outcome is a frictionless whole where customers enjoy a consistent experience at every touchpoint.
VML Finland connects all the dots for its clients, seamlessly blending people and operational design. With VML, companies can align all these strategies under one roof, offering their customers a truly frictionless experience.
Creativity and Technology Side by Side
Schulman leads a fast-growing team of marketing and technology experts in Finland. According to him, the strength lies in combining creativity with the latest innovations: “VML is known worldwide for its award-winning campaigns. In Finland, we create value for our clients by combining this creativity with our expertise in technology and customer experience.”
Clients are already seeing results in practice: brand strategies, customer interactions, and purchases are aligned and fine-tuned. This opens new opportunities to reach, engage, and retain customers.
From Local Expertise to a Global Network
VML Finland is more than just a local agency. Whenever needed, its experts can tap into the global VML network and collaborate with offices worldwide. This means solutions are always built on local needs – but with the support of global experience and expertise.
VML’s international network gives Finnish companies access to insights and solutions they might not find at home. By combining creativity, data, and technology, we can develop brands and customer experiences that work just as well in a small pilot as they do on an international scale.
New Opportunities for Finnish Brands
VML Finland’s mission is to help Finnish B2B companies unlock new avenues for growth. One way is by adopting brand strategies and tactics that have traditionally been used in the B2C space.
“Finnish companies have enormous potential in global markets. VML Finland’s expertise and experience with international B2B brands help them strengthen their position and respond to evolving customer expectations in new and inspiring ways.” Lars Schulman summarizes.