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AI is fundamentally changing how customers discover brands online.

Traditional SEO is no longer enough.

To succeed, you need to move from simple queries to robust conversations, ensuring your brand is not just seen, but is the definitive answer. We evolve your strategy to Generative Engine Optimization (GEO) - a disciplined approach to positioning your brand at the core of AI-synthesized responses.

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Be Found

As search engines evolve into "answering engines," your visibility depends on being integrated into AI-synthesized results. We position your brand to appear directly in these AI-powered overviews.

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Be Trusted

AI prioritizes content from authoritative, trusted sources. We build your brand's authority by strengthening your Knowledge Graph presence and creating a network of influence that AI rewards with higher visibility.

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Be the Answer

By anticipating your audience's needs and structuring content intelligently, we make your brand the most relevant and helpful answer to their questions, ensuring AI is more likely to feature your content directly.

Our Approach: The Three Pillars of AI Visibility

Most agencies see AI as a way to do more. We see it as a mandate to be better.

While others use AI to pump out volume, we use it to engineer specific, high-authority signals. We deliver this through our proprietary framework:

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I. Infrastructure

The Architecture.

We build the technical foundation that AI understands. We implement advanced Schema.org structured data to ensure your content is machine-readable and unambiguous.

  • Structured Data Implementation: Marking up your entities (people, products, services) so AI doesn't have to guess.
  • Knowledge Graph Optimization: Explicitly connecting your brand to industry topics.
  • Technical Health: Validating code against the latest AI retrieval standards.
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II. Influence

The Authority.

We engineer the off-page signals that prove to search engines your brand is a verified entity. We focus on Expertise Validation - aligning your brand data across the web to prevent AI hallucinations and establish trust.

  • Authority Signals: Securing high-quality backlinks and digital PR from industry-relevant domains.
  • Entity Verification: aligning your N.A.P. (Name, Address, Phone) and brand data across the web to prevent AI hallucinations.
  • Reputation Management: Monitoring and optimizing how third-party sources discuss your brand.
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III. Intelligence

The Strategy.

We move beyond keywords to Answer Engine Optimization (AEO). We structure your expertise into formats that AI agents can easily ingest and serve directly to your customers in the "Zero-Click" environment.

  • AEO (Answer Engine Optimization): Structuring content to directly answer the specific questions your B2B buyers ask.
  • Data Formatting: Using tables, lists, and semantic HTML that make your data easy for LLMs to extract.
  • Topic Clusters: Building comprehensive content ecosystems that establish you as the owner of a specific subject.

Your roadmap to AI-powered visibility

We have a clear, structured process to analyze your current standing and build a powerful foundation for future growth in the AI search landscape.

 

1

Step 1: See how you are currently visible in AI Search

A high-level view of how your brand is appearing in AI Search (Google, ChatGPT, Perplexity).

Deliverables: AI Search Visibility Snapshot.

Time estimate: 1 day.

Cost estimate: Free.

2

Step 2: Full AI Readiness Audit

An assessment of your current visibility in AI Search (Google, ChatGPT) across technical, content, and brand layers. This analysis covers infrastructure, influence, and intelligence.

Deliverables:

  1. A report outlining strengths and gaps across all three layers.
  2. Actionable recommendations to improve GEO Visibility.

Time estimate: 3 days.

Cost estimate: 3000 €.

3

Step 3: Build the GEO ready foundation

The implementation of the technical, content, and brand improvements that were identified in the audit.

Deliverables:

  1. A fully optimized technical setup and structured data implementation.
  2. Updated foundational content and brand signals ready for GEO performance.

Time estimate: Scope dependent.

Cost estimate: Varies by scope.

4

Step 4: Ongoing optimization and growth

Monitoring visibility and performance across AI Search and expanding reach with audience-focused content and brand initiatives.

Deliverables:

  1. Monthly Performance reports.
  2. A continuous optimization roadmap.

Time estimate: Ongoing.

Cost estimate: Monthly retainer.

Our Guarantee

Universal AI Compliance.

Our code is technically flawless. We guarantee your implementation validates across all major platforms - Google, OpenAI, and Perplexity - ensuring zero errors and maximum readability for every AI model from day one.

Trusted by leading B2B businesses in Finland

Mastering the Shift: GEO FAQ

As the digital landscape shifts from traditional search engines to AI Answer Engines, your strategy must evolve.

Here we answer the most pressing questions about Generative Engine Optimization (GEO) to help you understand how to win in the new era of search.

These answers outline how our AI Readiness Audit and visibility services ensure your brand becomes the referenced source for AI-generated answers.

What is Generative Engine Optimization (GEO) and how does it differ from SEO?

While traditional SEO focuses on ranking links in search results, GEO is the process of optimizing content to be selected as the direct answer or primary citation by AI models like ChatGPT, Perplexity, and Google Gemini. It shifts the focus from "keywords" to "authority" and "structured facts," ensuring your brand provides the definitive answer AI is looking for.

Why is AI Visibility critical?

Users now ask AI complex questions rather than searching for keywords. If your brand isn't optimized for this, you become invisible to the growing number of users relying on answer engines.

What is included in the AI Readiness Audit?

Our AI Readiness Audit is the first step in your roadmap. We analyze your current digital footprint to see how well AI models currently understand your brand. We identify gaps in your structured data, content authority, and brand citations to determine your "win rate" in generative responses versus your competitors.

Which AI platforms do you optimize for?

Our Full AI Visibility Analysis and optimization strategies target the major Large Language Models (LLMs) and answer engines, including OpenAI's ChatGPT, Google's Gemini (and AI Overviews), Perplexity AI, and Microsoft Copilot. We ensure your brand maintains consistent messaging across all these platforms.

How long does it take to see results from GEO strategies?

Unlike traditional SEO which can take months to fluctuate, GEO changes can sometimes be recognized by LLMs faster, depending on the platform's re-indexing frequency. However, our roadmap is designed for sustainable growth: Step 1 (Audit) creates the baseline, while Step 3 (Optimization) and Step 4 (Ongoing Growth) build the cumulative authority needed to maintain your status as a primary source over time.

What is the Knowledge Graph and why is it essential for my brand’s authority?

The Knowledge Graph is a sophisticated database used by search engines and AI models to understand the relationships between "Entities" - real-world people, companies, and products - rather than just treating them as keywords. By explicitly connecting your brand to industry topics within this graph, we ensure that machines understand exactly what your brand represents.

This connection is a critical component of our Influence pillar, as it serves as a verified "Source of Truth" that helps prevent "AI hallucinations" where AI might otherwise misrepresent your brand facts. Ultimately, cementing your place in the Knowledge Graph proves to both Google and AI agents that you are a credible, verified market leader worthy of being cited in their answers.

Unlock Your Competitive Edge with a Free AI Readiness Audit

Want to outrank your local competitors? Enter your website below. We'll analyze your structured data and deliver a personalized, step-by-step roadmap showing you exactly how. No cost, no obligation.

100% confidential. We'll email your personalized roadmap within 2 business days.

Plan Your Strategy Directly with Our CEO

Book a complimentary 30-minute session with our CEO, Lars. This is a hands-on strategy session - not a sales pitch - to map your direct path to market leadership in AI Search.

Together, we will:

  • Define your current position in AI Search.
  • Pinpoint your #1 opportunity to outrank competitors.
  • Build an actionable plan for the next 90 days.

No prior audit is needed for this call.

Lars Schulman, CEO, VML Finland

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